No one chooses to watch an ad.

Audiences will scroll, mute, spend money, all in the name of avoiding ads.

 

We want people to watch what we make.

So we don’t make ads.

 

We dig for stories that brands can stand with and behind. True stories, ones that are backed by research, development, and commitment to human narratives.

 

Sure, this is hard. That’s why you want experts. As journalists and documentarians, our bar for a story is high. As filmmakers and artists, our standards for visual impact are bar none. 

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The alchemy between the two delivers films that audiences actually want to see.

 

Asking questions is more important than having answers. Ideas change, people evolve, the truth is rarely what you hear the first time around. We stick with our stories as they reveal themselves, and through our expertise and curiosity, tell them.

 

Because the real thing is better than anything you could make up.